Singapore, 24 September – Blis, the global leader in real-world intelligence has today announced the appointment of Fionn Hyndman as the regional Managing Director for its Asia business. Hyndman will lead Blis from Singapore as Richard Andrew steps down from the post in October after two years in the role.

Hyndman brings with him an extensive background in high-growth multinational organisations, most recently as Regional Commercial Director at Amplifi, leading the Commercial Trading and Partnerships business for Dentsu Aegis Network across APAC. Prior to his time with Dentsu he ran the commercial side of the Outbrain business as Vice President of Amplify in the region.

Greg Isbister, CEO of Blis said: “Fionn is a fantastic addition to the Blis Asia team. His knowledge of the market and deep relationships will enrich and enhance our established partnerships across the region. His understanding of the technology, data and performance space is a great complement to the capabilities we are bringing to the market.”

Hyndman commented that he is “very much looking forward to getting back into the technology and data space. Blis was one of the first legitimate location data businesses in Asia and are still the most trusted brand I know in the space. There’s an inherent focus placed on transparency and data accuracy and that’s something that I know clients appreciate most. I’m looking forward to growing the business and showing the market the amazing real-world intelligence that drives great results for brands.”

Hyndman’s arrival at Blis comes as the company celebrates its 15th year in business globally, its fifth in Singapore, with an evolution towards real-world intelligence. As part of this growth, Blis recently released the first in a series of global reports, providing real, actionable insights to brands about consumer behaviour in the real world. These insights are derived from accurate data that has been independently verified for quality by a third-party verification platform.