Missing something?
IDs are already disappearing.
So are your audiences.
So are your audiences.
Missing something?
IDs are already disappearing.
So are your audiences.
So are your audiences.
Right now, almost 50% of digital addressable audiences on mobile are being missed.
Dive into our missing audience calculator and download our new eguide to understand the impact of these missing audiences and get them back on the plan.
Which lifestyle audiences are being impacted the most?
Missing audience calculator
Try our calculator to understand the people (and missed targeting opportunities) behind the percentages across 10 key lifestyle segments from fashionistas to travellers to big spenders.
Quick snapshot
Get the full audience picture
Download your essential guide to find your highly valuable missing audiences.
How can you reach them?
As personal data becomes more scarce, you’ll need a partner like Blis, the audience-first platform that doesn’t rely on personal data, to help you reach those missing audiences at scale.
Our unique approach to integrated planning means we serve relevant ads to the highest-value addressable audiences across any channel, and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.
*Source: Market split iOS vs Android from Statcounter (time period: April 2022) and Opt-in rates from Flurry (time period: May 2021). Europe: average between the UK, the Netherlands and Italy. Percentage of mobile users within each lifestyle group, source: Global Web Index.