Blis Activation

Reach and engage the right audience when they’re most receptive, to drive consumer action across any platform

Activation

Smash your campaign targets with Blis Activation. Powered by the Blis Smart Platform, we analyse and verify vast quantities of location data. We turn that into real-world intelligence – the truth about what people actually do – to improve sales performance across any vertical.

 

Blis provides the most transparent, accurate and GDPR-compliant mobile location targeting on a global scale. This means you can reach and engage the right audience when and where they’re most receptive – delivering more engaging campaigns across any device.

Introducing Telco-powered Targeting – together with O2 

Available in the UK only

 

Exclusively with Blis: reach high-interest and affinity audiences using anonymised and aggregated data from O2’s entire customer base (only available within the UK).

 

Find out more here.

Audience Targeting

Reach pre-defined or custom audience groups based on historical data with a thirteen-month look-back window, to deliver more engaging and relevant campaigns.

How do we do it?

Contextually relevant ads can increase engagement by 11%. And our longer look-back window means we can help you reach audiences based on their pre-COVID behaviours. Let Blis help you build your audiences:

Blis pre-defined audience groups are based on vertical-specific lifestyles and brand loyalty. These audience groups are ideal for marketers seeking off-the-shelf, highly scalable targeting solutions. We analyse where people have been and their behaviours in relation to their locations in order to create pre-defined audience profiles. 


Blis custom audience groups allow you to target a more precise audience and build a complete picture of your audience by looking at:

Lifestyle indicators

Specific locations
Time of day/day of week
Frequency and visitation

You can buy Audience Targeting how you like: via programmatic (PMP), DaaS, full service and self serve.

Location Targeting

Precisely target contextually-relevant audiences in real-time at scale.

Reach audiences within a set distance of single or multiple defined geo-locations. Location targeting can help deliver your campaign objectives and measure the impact on both brand awareness and ROI.

 

Location Targeting allows you to reach people within driving or walking distance of a specific store, airport, hotel, billboard or other location.

 

Setting the right catchment area can result in a massive increase in foot traffic of up to 266%. Using drive time or walking time is the best way to capture the right audience, because the true catchment area is often underestimated when relying on distance only.

 

  • For specific retail destinations, where consumers are making a conscious decision to go to a certain retailer, we recommend targeting audiences within a drive time of min 15-20 mins.
  • For retailers such as fast-food outlets or grocery stores, in a big city where the motivation is convenience, we recommend targeting audiences with a walking distance of 6-8 mins.
You can buy Location Targeting how you like: via programmatic (PMP) and full service and self serve.
 

When you reach competitors’ customers, they are 23% more likely to visit your store.*

 

 

*Sample size 2.4m devices.

Blis Habits to Home Targeting

Habits to Home Targeting

Leveraging pre-COVID historical location behaviours to reach consumers in the home – with a thirteen-month look-back window

With the impact of COVID-19, more and more people globally are under lockdown, self-isolating or just spending more time in their home, as stores and places of leisure have closed in many markets. Marketing strategies need to quickly adapt to meet these changing times, and brands must ensure they stay top of mind, even when their audiences aren’t on the move. This is where Habits to Home Targeting comes in to address this new world we’re all living in.

How do we do it?

Blis Habits to Home Targeting combines valuable pre-COVID location behaviours, with our new proprietary Smart Households technology, to deliver personalised ads across multiple connected devices in the home.

Using historical location data which we’ve collected over the past six months, we can:

Reach an entire household across various formats and devices

Blis Habits to Home

Influence purchase decisions by staying front of mind across the whole home

Blis Household indicators

How can our targeting help you?

This new offering creates an opportunity for brands to adapt their marketing strategies to ensure they are reaching their audiences as effectively as they can under the current circumstances. Reaching an entire household based on historic location behaviours means brands can influence purchase decisions whilst maintaining brand awareness and defending market share.

You can buy Habits to Home Targeting how you like: via programmatic (PMP), full service and self serve.

Creative solutions

Our award-winning creative specialists around the globe bring campaigns to life through bespoke, dynamic creative that engages audiences and inspires action. Lots of hard work goes into understanding and building the right audiences to target, but mobile campaigns often fall down at the last hurdle by serving up a standard banner. We can help you give your creative the impact it deserves, fit for mobile, tablet or desktop.

This is how we can help you:

 

  • Assisting with ideation, conceptualisation, design and build of creative assets
  • Designing cutting-edge formats across mobile, tablet and desktop.
  • Creating real-time hyper-targeting and location-powered formats
  • Delivering personalised dynamic creative across all creative types – video, games, location/weather/api based.
  • Offering device-specific solutions.

What makes us unique?

Global brand expertise

We work with every major media company on the world’s largest and most respected brands. Our global reach and local expertise gives us global scale.

Scale & accuracy

Our proprietary technology, Smart Pin, Smart Scale, Smart Places and Smart Households, deliver real-world, actionable intelligence with unmatched accuracy and scale.

Blis is Tried and tested

Tried & tested

Our clients trust the combination of our advanced proprietary technology and strategic expertise to drive results.

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Transparency

We’re the only company in our industry to offer transparency throughout our business – from blockchain to GDPR/CCPA to platform access.

Keeping your brand safe

Blis is fully committed to protecting advertisers against the issues facing our ecosystem including brand safety, ad fraud and viewability, as well as implementing processes to minimise risk to advertisers and ensuring your ads are served in safe environments.


We are proud to be part of the UK’s IAB Gold Standard, which focuses on reducing ad fraud, improving the digital experience and increasing brand safety. And we’re JICWEBS certified for brand safety and have been awarded the DTSG seal, further validating our trusted status in the industry.


If you’ve got any questions about our approach, please email brandsafety@blis.com.

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Renault-logo-case-study

“The real-world intelligence provided by Blis not only highlights the success of Renault’s mobile location campaigns but also gives us valuable information about our consumers and when they are most likely to convert.”

Vincenzo Montella – Media Specialist, Renault Italia
71%
uplift from control groups to those exposed to the ads.
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