Today marks an exciting new chapter for Blis. I’m happy to share that Blis has been acquired by T-Mobile, one of the largest advertisers in the U.S. T-Mobile announced at the same time that it has closed its acquisition of Vistar Media, a leader in programmatic digital-out-of-home advertising.
As part of the newly expanded T-Mobile Advertising Solutions team, Blis will play a key role in the shared mission to transform advertising and bring marketers closer to their audiences across every screen. By pairing Blis’ future-proof omnichannel technology with T-Mobile’s unrivaled scale, data, and inventory, we are unlocking stronger results and innovation for our clients and their customers.
This is a pivotal moment for us and I want to extend my gratitude to our Blis teams, our valued clients and partners, and our new colleagues at T-Ads and Vistar.
This is only the beginning of what’s possible. We’re more committed than ever to pushing the boundaries of innovation, and we’re now in an even stronger position to accelerate growth.
For more details, please refer to the full press release here.
Greg Isbister
CEO, Blis