A Call for More Niche Technology Providers
Marketers are finally starting to realize that working with best-of-breed, niche technology providers rather than
Adtech vs Martech – Is There a Winner?
Mythbusting and treading the complex jargon-filled waters on advertising technology is part and parcel of the space, but with the increasing pivots from ad tech to ‘martech’, AdNews puts it to the industry to explain the differences between both.