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What Location Data Can Do For Middle East Brands

World Tourism Day is just behind us, a day that highlights one of the UAE’s biggest industries. In 2016, tourism and travel accounted for 12.1 percent of the UAE’s GDP, adding $43.3 billion to the economy.

Using geolocation to enhance mobile marketing

Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to get a truly holistic picture of their customers, brands need to take a look at where they go.

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