News Corner June 13, 2018
Concepts TV wins a bronze Telly Award in the online commercials – computers/information technology category for its Onkyo Google commercial. Telly Awards are given to those who create excellent work across multiple platforms.
CBS moves its annual shareholders meeting to Aug. 10 at the Langham Huntington in Pasadena, Calif. The new date comes as CBS and National Amusements, which owns the majority of voting shares in CBS, continue to battle in court. CBS also set the close of business on July 5 as the record date for determining the holders of shares of the company’s Class A Common Stock.
The Media Manager welcomes Buck Robinson, a 30-year veteran of the direct response industry, as partner and head of radio. Robinson is widely regarded as one of the premier experts in radio marketing and direct response campaigns and has orchestrated radio campaigns for well-known brands such as Guthy-Renker, Beachbody, and DirectBuy, generating hundreds of millions of dollars in radio-specific revenue.
Apple plans to expand its digital advertising business as it shifts its growth strategy to include not only selling devices like the iPhone, but also using them to market services, unnamed sources told The Wall Street Journal. During the past year, Apple has met with companies, including Snap and Pinterest, about participating in a network that would place ads across their collective apps.
More than 70 percent of retail marketers have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights, and Future Stores. Those with this type of strategy report a lift in store visits and overall conversions through location-based strategies like retargeting, proximity tools like geofencing and beacons, and marketing automation, the study found.
Most U.S. consumers (70 percent) haven’t used a voice-enabled digital assistant to find product information or to make purchases and are more comfortable using innovations such as personalized search or image search to shop, per a study by personalization firm RichRelevance. Eighty percent of respondents always or often use site search while shopping, and most respondents (72 percent) are likely to leave a retail site that doesn’t provide good search results.
Comcast rolls out more customer centric stores in Colorado, Florida, Virginia, and Tennessee, laid out strategically by product area: Xfinity Mobile, Xfinity X1, Xfinity Home, and Xfinity Internet. Customers can visit the stores to upgrade or swap equipment, ask questions about their Xfinity service, troubleshoot equipment, or pay a bill at an in-store kiosk. The company plans to open more than 50 of the new stores in high-traffic shopping centers in 2018.
AT&T changes a policy restricting rivals from advertising on DirecTV after the CEO of a small Southern California wireless company complained to USA Today. David Glickman, CEO of Costa Mesa, Calif.-based Mint Mobile, said his company tried to make a $500,000-$1 million ad buy of DirecTV’s local inventory last month that would run during the NBA Finals. He disclosed emails to USA Today, showing that the transaction was running smoothly until a DirecTV rep told Mint “that there may be an issue with this product due to direct competition.”
The Murdoch family and their investor constituents are open to Comcast’s $60 billion all-cash bid for 21st Century Fox, according to media investment analyst Richard Greenfield. Disney already had an agreement to buy Fox before Comcast swooped back into the picture last month.
Adthena announces a new dashboard that lets advertisers benchmark themselves versus competitors on impression share, clicks spend, and ad copy themes. Users can also view competitors’ top categories, top-performing keywords and ads and their investment in paid versus organic across devices.
The ad industry is joining tech companies and broadband providers to oppose a California privacy initiative that would allow consumers to prevent data about them from being sold. Three industry organizations – the Association of National Advertisers, its subsidiary Data & Marketing Association, and Network Advertising Initiative – recently donated $125,000 to a group opposing the proposal. Microsoft recently contributed $195,000, while Uber donated $50,000. The proposed California Consumer Privacy Act would require companies to tell consumers what “personal information” has been collected about them upon their request and allow consumers to prevent that information from being sold to third parties.
Facebook says it will start versions of U.S. TV news programs this year, hosted by Anderson Cooper of CNN, Shepard Smith of Fox News Channel, and Jorge Ramos of Univision. Former TV news anchor Campbell Brown, now head of global news partnerships at Facebook, says the company is looking for a diverse group of programs – al l ad-supported. Facebook’s deal is an advertising revenue-sharing arrangement with news producers.
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