Blis is launching its programmatic offering, Audience Explorer, in New Zealand – From M.A.D. Daily

M+AD Daily shared the news about Blis Audience Explorer launch in New Zealand. To read the original article click here.

London-based global location advertising company Blis is launching its programmatic offering, Audience Explorer, in New Zealand. They launched in Australia a year ago.

Donald Saw is the Auckland-based ad sales lead. He has 12 years’ experience in media ad- ales with roles at AOL and Huffington Post UK, TVNZ, and MTV NZ. He has experience in TV and online media booking systems, mobile and digital integration media solutions and is a specialist in programmatic media buy/selling.

Saw said: “The offering does not rely on cookies and enables advertisers to use a combination of location data and anonymised third-party data signals to reach consumers with advertising messages.”

To continue reading the news in M+AD Daily, click here

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