To read the original article written by our Head of Sales, Benelux and DACH, Lucas Noordhoorn in Emerce (in Dutch) , click here. 

This is yet another year full of challenges related to the cookieless future. Now is the time to work with your programmatic buying teams to test cookieless solutions before the Chrome deprecation deadline comes into force. 2022 is also the opportunity to test and define measurable KPIs, to incorporate broader, regional audiences’ results rather than individual results. Here are a few things to bear in mind and find the right privacy-first partners to help make your life much easier – and your campaigns more effective – in the long run.