Blis puts privacy first
In the wake of increasing privacy restrictions, such as Apple’s App Tracking Transparency (ATT) framework and the imminent removal of third-party cookies, in addition to government regulations, advertisers are coming to grips with how they will continue to target their audiences at scale. We believe this is a ‘today’ challenge, not a ‘tomorrow’ one.
At Blis, we take highly accurate, opted-in location data about how people move around in the real world and combine it with dozens of aggregated and anonymised behavioural signals to build a multi-dimensional picture of an audience – all without requiring cookies, email addresses or any other identifier or personal data.
GDPR & CCPA:
Blis is committed to ensuring that consumers always feel in control of where and how their personal information is collected, stored and used. Rest assured, Blis adheres to the rigorous expectations of GDPR and CCPA, and stays on top of any new regulations or changes to ensure we’ve got the right processes in place. We’re also registered on the IAB Transparency and Consent Framework’s Global Vendor List.