Blis collects and analyses location data via Blis’ proprietary Wi-Fi scaling technology called Smart Scale and publisher SDK data – GPS data sourced from premium publishers. This data is verified and validated by Smart Pin, through our unique 10-step data cleansing process before it goes into our DMP. Then we introduce other verified data sources including Smart Places, our points of interest (POI) database and trusted third-party data sources, such as demographic, socioeconomic and weather. We use first-party client data, to diversify and scale campaign reach. Delivering the highest-quality, location-powered real-world intelligence.
Our Data Management Platform (DMP)