Taking transparency seriously
At a time when our clients and the ad industry overall are looking for more accountability from their technology partners and increased transparency for their digital activity, Blis has put transparency at the core of our business, underpinning everything we do. From the accuracy and provenance of our data, to accessing our platform to review campaign setup and performance
(even for full-service clients). In addition to protecting consumer privacy and the assurance that your ads are viewable and served in brand-safe environments, transparency is at the top of the agenda. We’re proud to be certified by all the key industry regulatory bodies across these areas.
GDPR: putting consumer privacy first
Blis is committed to ensuring that consumers always feel in control of where and how their personal information is collected, stored and used. Rest assured, our location data is fully GDPR compliant, and we still reached 1/7th of the world’s population in 2018 through our real-world intelligence. To do this, Blis uses verified, accurate and deterministic location data to build real-time and historic audiences around specific locations, enabling brands to reach consumers in real-time and also retarget them later.
In compliance with GDPR, we only process and store inbound data from EU countries under the appropriate legal basis and in accordance with the guidelines set out by the GDPR and ePrivacy Directive. We only store and process data where explicit consent has been given from the consumer.
We’re also registered on the IAB Transparency and Consent Framework’s Global Vendor List. The IAB’s framework aims to help companies in the digital advertising ecosystem ensure they comply with GDPR when processing personal data or accessing personal data on consumer devices. To ensure compliance, the Blis DSP reads user consent preferences and applies them as they come through the bid request.
Blis Blockchain: unlocking the data ‘black box’ with full transparency
An industry-first, Blis is bringing a new level of data transparency and data confidence, with the Blis Blockchain, powered by IBM. In an industry plagued with bad data, understanding where data used in your campaigns has come from can be tricky or even obscured.
To combat this, Blis gives you access to accurate and detailed insight into the sources of the data used in your campaigns, using advanced blockchain technology built in partnership with IBM.
Through this technology, we audit how the data has been collected and the audience segment makeup in a way that leaves a clear audit trail, providing transparency over campaign delivery whilst protecting confidential data.
You can even see the Blis Blockchain brought to life in our Smart Platform blockchain visualiser or you can deep dive into the segment makeup using the dashboard view.