Our head of sales in India, Milva Povo, wrote about the power of location data to find audiences accurately. To read her thoughts in MMA, click here.
The Indian market is one of the fastest growing, emerging ad markets. As such, marketers need to understand consumer behavior as never before. But the fundamental needs of advertising remain the same: to understand our audiences’ preferences and lifestyles, reach them accurately at the right time and place and measure the ROI of those activities. So, how can location data help us re-imagine advertising to build an effective and consumer-centric industry?