Blis | GDPR

GDPR & Blis.

At Blis, the data solutions we provide for our clients are sourced and applied responsibly. We are committed to ensuring that consumers always feel in control of where and how their personal information is collected, stored and used.

Location Data & GDPR

Location, like many other forms of digital data such as online cookies and traditional CRM data, is classified as personal data under GDPR. Blis uses a combination of GPS, Wi-Fi IP address and Device ID’s to target and build audiences around specified locations.

This enables brands to reach consumers in real-time and also re-target them at a later date.

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About GDPR

The EU's General Data Protection Regulation (GDPR) will come into effect on the 25th May 2018 and will impose tight restrictions on how companies use and store EU citizens personal data.

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Blis Approach

Blis will only be processing and storing inbound data from EU countries under the appropriate legal basis and in accordance to the guidelines set out by the GDPR and the existing ePrivacy Directive. In order to store advertising IDs and cookie-based IDs of the device, Blis will require the explicit consent of the consumer.

Advertising Industry

Transparency & Consent Framework

Blis has committed to working with the IAB Transparency and Consent Framework across the board and is now registered as part of the Global Vendor List (GVL). The Blis DSP will be upgraded to read user consent preferences and apply them as they come through the bid request.

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Data Storage Process

Blis are certified with TrustArc to ensure full compliance across Blis data and storage processes.

Blis is working with the IAB's Transparency and Consent Framework to ensure that the appropriate consent is in place for data that we collect and use.

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Consumer Consent

Blis have implemented AdChoices to provide consumers in over 30 markets control over how Blis is using their data.

AdChoices enables consumers the right to withdraw their consent every time Blis serve an ad to their device.

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Upholding Industry Standards

Blis are long standing members of the Information Commissioner’s Office. As a part of this membership, Blis are able to legally process ‘personal data’.

Blis are members are of the IAB in multiple regions and continue to receive guidance on the GDPR process.

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