Leadership team

Blis leadership team

Our diverse group of leaders bring unique and complementary skills, perspectives and experience, but, importantly, share a passion to work together to inspire and build an amazing global team, inclusive culture, and industry-leading products that delivers for our clients.

The executive team

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Greg Isbister

Chief Executive Officer

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Greg is the Founder and CEO of Blis. He is a location data technology expert who has designed and engineered intelligent demand-side and data management platforms. Greg identified a market opportunity in 2004 to use mobile, wireless technology, and location intelligence as a way of accurately targeting audiences for digital advertisers – Blis emerged as a culmination of these opportunities.

In his role as CEO, Greg oversees Blis’ global business. This includes the management of technical engineering, product strategy, financial management, talent acquisition and international market expansion. The company has expanded across EMEA and Asia-Pacific markets under his leadership and is currently entering the North American market.

Greg has steered the product development of several patented Blis inventions and has also served as a board member of the Mobile Marketing Association UK. He spends time outside of the office with his family and tinkers with the newest tech devices whenever he gets the chance. Greg holds a Bachelor of Science Degree in Applied Physics from Glasgow Caledonian University.

My geekiest moment

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Greg Isbister

Chief Executive Officer

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Aaron McKee

Chief Technology Officer

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Aaron McKee is a seasoned technology executive with a history of building products at the intersection of big data and machine learning.

With 25 years of professional experience in the technology sector, and almost a decade as an executive, he’s helped companies, teams, and products across every stage of maturity and across a range of industries. He helped break web server performance records at Intel and launched the first modern local search product at Ask.com. As CTO of Struq, a performance advertising technology company later acquired by Quantcast, he was one of the first to bring a deep use of machine learning to dynamic content personalization and programmatic advertising. Aaron has also served as CTO of both Skimlinks and Job Today, both sector-leading consumer and business-facing marketplace companies.

Outside of work, Aaron spends as much free time as possible with his family – a wife and two young sons – traveling, eating, and generally being a nerd. He graduated with distinction from the University of California, Berkeley with a dual degree in Computer Science and Psychology and has split his career across both Silicon Valley and Europe.

My geekiest moment

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Aaron McKee

Chief Technology Officer

Parm Dhami

Chief Finance Officer

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Parm is responsible for leading and implementing company-wide business programs at Blis to deliver financial and operational benefits.

He is an accomplished, commercially astute and hands-on CFO, with leadership experience gained in both blue-chip and PE/VC backed enterprises.

With over 15 years’ TMT sector experience in developing and managing all financial aspects of company strategy, Parm has a proven ability to build and lead multi-skilled teams that create sustainable and repeatable financial value.

My geekiest moment

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Parm Dhami

Chief Finance Officer

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Dave King

Chief Commercial Officer

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Dave is responsible for driving global revenues, and delivering the required revenue mix at Blis. A veteran of the media and advertising industry, Dave has a successful 35 year track record. Most recently he was MD of Exterion Media, the second largest OOH media operator, where he was in charge of a £300M turnover and 440 employees.

Previous to this he spearheaded the commercial side of the Telegraph Group for 12 years as Executive Director, was MD of Emap Advertising and headed up investments for Carat where he deployed million of dollars worth of client billings across the media mix.

Outside of work Dave is busy with his family and they all share a keen interest in sport – football, tennis, cricket, skiing and golf – all at varied levels of competency! He was fortunate to be selected by his employers to attend senior executive programmes at both Harvard and Stanford and also, made a brief appearance on BBC’s the Apprentice TV show as an industry expert.

My geekiest moment

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Dave King

Global Commercial Officer

Amy Fox

Vice President of Product

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Working within the Technology team, Amy is responsible for delivering innovative products that customers love and helping to meet Blis’ financial goals, through high-level product strategy and development, alongside the release of products into the market. Amy leads her team to achieve goals, surpass expectations and push boundaries. She is constantly looking for new ways of delivering Blis’ vision.

In her nine-year tenure at Blis, she has worked her way up from intern to Head of Ad Operations, Product Manager, Product Director and is now VP of Product and an Executive Team member. Her experience working in operations means that Amy has a thorough understanding of the RTB landscape from all angles, from publishers, SSPs and DSPs through to 3rd-party data providers – and leading our product evolution into the privacy-first world.

Outside of work, Amy enjoys music, literature, competitive sports and travelling. She is also a proud mum of two. She graduated from Bath University with a BA in Modern Languages and enjoys any opportunity to speak Spanish and French.