Eiji Macasaet Archives

Life is Blis – Eiji Macasaet

I was referred by a colleague from my previous company who was already with Blis. I met with Richard Andrew who told me about the role and how it’d be a good fit for me based on feedback he gathered. It was enticing because this was a lot different from what I’d been doing. Programmatic was excelling, location is a great platform that we have and how Blis had been positioned across different markets all appealed to me.

There’s more to marketing than search and social: why real-world intelligence matters

What many marketers may not realize is that location-based intelligence may be a smarter investment in many scenarios – and in almost every scenario, a smart investment in addition to search and social. Where people go, as we say at Blis, reveals a lot about who they are. Location data offers real-world intelligence that is unmatched by other sources. It delivers specific insights that can inform every other marketing channel.