US IAB launches location-based marketing playbook for retailers
To help retailers make the most of location data, the IAB Mobile Location Working Group […]
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April 5, 2017
Blis says new offering can predict where consumers will go – and will only charge for ‘successful conversions’
Location intelligence company Blis has launched Blis Futures, an AI-powered mobile advertising product it says predicts consumers’ future whereabouts – and Belgian beer Stella Artois has signed on to use it to guarantee it sees new customers in bars.
Blis now predicts future location behavior
Global location intelligence company Blis has released its latest innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution.
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