December 5, 2017

Blis Releases Location-Based Analytics Tool That Shows How People Interact With Their Environments

On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations – and the results don’t always align with conventional wisdom.

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Blis Introduces Smart Trends, a Consumer Behavioural Analytics Tool Powered by Movement Data

Blis, the global pioneer in advanced location data technology, today announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a ground-breaking report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioural comparison of user groups across four global brands in seven countries.

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