Congratulations to Amy Fox! SELECTED AS ONE OF 50 WOMEN YOU NEED TO KNOW IN MARTECH – 2018.
Day: December 18, 2017
Retail marketing teams are given access to a great deal of data about their customers. This particularly applies to retailers who offer loyalty programs: in addition to the personal contact information, these programs allow marketers to track a wealth of data points, such as frequency of store visits, brand preferences, and amount spent per product category.