March 8, 2018

What NYC Retail Traffic Patterns Mean for Media Delivery

Peak retail spending traditionally happens during the holiday shopping season, but the January sales period is an important time for retailers, as well. In an effort to learn more about shopper behaviors and patterns during this important time, the data science team at the mobile location firm Blis analyzed post-holiday foot traffic patterns at Macy’s, Bloomingdales, Saks, and Lord & Taylor in New York City.

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