Day: June 28, 2018

Stores still critical in consumer purchase journey

A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the same time, the study confirms the complex, multichannel and category-dependent nature of shopping today.

36% Of Consumers Browse Mobile & In-Store Simultaneously

“By understanding where and what consumers are browsing via location and behavioral data, brands can create more targeted and highly personalized ads, increasingly the likelihood of conversion,” says Gil Larsen, VP Americas at Blis.

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