Traditional retail path to purchase has been upended
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
Day: July 5, 2018
Research Identifies the New Consumer Path To Purchase
Blis, a provider of advanced location data technology, launched the findings of an in-depth study exploring consumer behaviors leading up to and during the point of purchase, detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase.
How The Data Cookie Crumbled
In the last few months, we’ve seen a flurry of announcements regarding the Android and …
