Day: September 26, 2018

Study Suggests Shoppers Taking Conservative Holiday Approach

consumer gift buying will follow typical lines for the most part this holiday season. But for the 18.7% of shoppers who plan to spend more money this year at the holidays, 64.5% are inclined to spend anywhere from 10% to 40% more than expected if a physical retail location is holding a sale.

Sizing Up Dunkin’ and Starbucks

With National Coffee Day arriving September 29, Blis tracked unique foot traffic patterns at Dunkin’ and Starbucks stores around the country over a four-week period. The company normalized the data so it shows an equal comparison of 1,000 customers visiting Starbucks versus 1,000 visiting Dunkin’.

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