May 14, 2019

Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores

Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles.

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70% of marketers use mobile location data for customer engagement, study says

Location data plays a key role in omnichannel sales as 70% of marketers use a mobile-first strategy for customer engagement, per a survey that marketing tech firm Blis conducted with WBR Insights and Future Stores and shared with Mobile Marketer.

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Retailers are learning to tap technology for bricks-and-mortar loyalty

As both luxury and mass-market shoppers seek greater omnichannel experiences that enhance their customer journey, retailers that are not using location data are falling exceptionally behind.

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