Ein Jahr später – DSGVO und Standortmarketing
Ein Jahr später – warum sich die DSGVO letztlich als Segen für das Standortmarketing erweist …
Day: June 19, 2019
Shoppers still prefer in-store experience, data reveals
Despite retailers’ increasing investment in e-commerce, most consumers still favour an in-store experience over online, according to a new report by marketing specialist, Blis.
Blis Research: The Real Retail Story in Australia and Singapore
For the past few years, we’ve been hearing about a retail apocalypse – the end of retail as we know it thanks to ecommerce giants like Amazon and Alibaba. In news story after news story, examples are shared and stats provided, detailing the number of brick-and-mortar retailers that are shutting their doors forever. Photos are posted of abandoned shopping malls in the USA, proof positive that retail is indeed facing its final days.
Blis Study Analyses Shopper Behaviour in Singapore
Ahead of major shopping events like the Great Singapore Sale and Singles’ Day, Blis, the global leader in real-world intelligence, today announces new findings from a global study of 6,000 consumers—including over 450 in Singapore—conducted in April and May 2019. The goal is to deliver fresh insight into consumers’ shopping behaviours, to help retailers strategise and boost engagement throughout the rest of this year.
High street not dead. Aussie retailers get a boost from latest study.
In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63% of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.
