How brands can humanize their data
Every brand is struggling with how to assure their customers that the data they share […]
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July 18, 2019
Five assumptions marketers need to stop making about location data
Location-based marketing is becoming a vital part of understanding real human behaviour and planning real world intelligence powered marketing campaigns, but there are still a number of misconceptions about the technology. Location data tells us so much more than where a person is at any given moment so that they can be targeted with real-time ads. That’s one use of location – but it barely scratches the surface of what understanding real-world human behaviour can truly bring to marketing and advertising.
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