The changing behaviour series: the view from Hong Kong

Whilst Covid19 continues its destructive path around the world, the economic impact of the virus is being felt across every industry. In the advertising industry, some of the world’s largest advertisers are revising their sales forecasts and shifting budgets. The Organization for Economic and Development warned that the escalation of the virus could cut global economic growth in almost half from 3% to 1.5% in 2020.