October 19, 2020

The changing behaviour series: QSR convenience continues to reign supreme

December 31st is creeping ever closer and with it, the end of the roller coaster year that’s been 2020. While most sectors have experienced huge turbulence across the US, Quick service restaurants (QSRs) have remained impressively robust. While this might sound surprising, considering that many restaurants and cafés are looking much emptier, it’s worth remembering that this is an industry that is laser focused on convenience and speed. And in the middle of a pandemic, convenience is an essential element of our new daily routines.

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