From Progressive Grocer: Retailers recalibrating marketing efforts as shoppers return to stores
New industry survey also confirms the growing importance of omnichannel experiences
June 30, 2021
From Chain Store Age: Shoppers focused on value and convenience over brand loyalty, says survey
Brand loyalty took a back seat to other factors among shoppers during COVID-19 and the trend is expected to continue.
From AiThority: New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
From MarTech Series: New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
New Blis & WBR research reveals retailers are shifting marketing budgets back in-store Read More »