From New Digital Age: Freedom day poses a unique opportunity for brands to become an integral part of the return to public spaces

Last week, all restrictions in England put in place to stop the spread of Covid-19 were lifted and industries that previously had remained closed or were severely restricted are now allowed to reopen again. What’s more, the latest IPA Bellwether report anticipates a much stronger expansion in GDP this year and predicts there will be a brisk recovery in household spending as a result of consumers saving during the lockdowns.