Insight reports
Read the latest insights from Blis and our research partners on a range of topics from behaviour change and consumer mobility to shopper and industry trends.
What really matters to UK retail shoppers
A fragmented customer journey has disrupted the traditional rules and left us grappling to understand the changing preferences and routines of consumers that are now less predictable than ever before.. Our interactive e-guide help media planners and buyers understand what’s on retail shoppers’ minds and outline a range of best practices to optimise media planning with privacy-first in mind.
The UK grocery list: how to reach shoppers when saving money is the essential item
Understanding today’s grocery shoppers is no easy task. Brand loyalty is under threat, and what once drove purchase decisions may no longer ring quite as true. Our new e-guide reveals what’s driving grocery shoppers across the UK and what you need to bear in mind to get the best deal for your advertising campaigns.
Movement & Money: Discover the strongest predictors of advertising success
Download the report to discover:
- The real-world behaviours that most strongly correlate with ad performance
- How combining movement data with transactional insights unlocks new targeting precision
- Which audience signals best predict engagement, conversion, and long-term impact
- Practical strategies to optimise your media plan using real consumer behaviour
Mapping the moments that matter: Discover who your audience is – and how to reach them first
UK travellers are unpredictable.
Blame the shaky economy, flexible work patterns, post-pandemic spontaneity, or maybe just the unseasonably mild weather. Whatever the cause, one thing’s certain: outside seasonal peaks, behaviour is erratic and audiences are hard to pin down.
And in a noisy, competitive market, cutting through isn’t getting any easier to pin down.
To make things worse, the data you used to rely on is disappearing.
Third-party data is vanishing. First-party data is messy and incomplete. And guesswork? That’s how you burn budget and weaken performance.
What really matters to UK retail shoppers
A fragmented customer journey has disrupted the traditional rules and left us grappling to understand the changing preferences and routines of consumers that are now less predictable than ever before.. Our interactive e-guide help media planners and buyers understand what’s on retail shoppers’ minds and outline a range of best practices to optimise media planning with privacy-first in mind.
Unwrapping the 2023 QSR media strategy
In this short guide, we’ll travel around the USA to understand who QSR consumers are now, what they really want, how their preferences have adapted, what motivates them and where you can find them.
The UK grocery list: how to reach shoppers when saving money is the essential item
Understanding today’s grocery shoppers is no easy task. Brand loyalty is under threat, and what once drove purchase decisions may no longer ring quite as true. Our new e-guide reveals what’s driving grocery shoppers across the UK and what you need to bear in mind to get the best deal for your advertising campaigns.
Back to school: how Americans will shop for the next school season
Our new infographic summarizes what the 2023 school shopper wants and what retailers need to bear in mind when planning campaigns.
The great travel reboot:
how to reach the new breed of travellers
From Australia to Singapore and India, people are itching to leave the #throwback travel pics behind and get moving again. Our new interactive e-guide will show how savvy advertisers in APAC can get ahead of their competitors by navigating the new age of travel.