Brand challenge
To drive awareness of an Australian multivitamin brand to ultimately influence consideration and encourage purchase of the product in-store.
Highlights
968kImpressions
92%
Overall footfall uplift
Solution
Blis utilised our Audience Explorer tool to uncover and reach three key segments for the multivitamin brand:
-
Families with children at home, P25-54
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Households that spend on the VMS category using Roy Morgan’s data
- Families with children at home, P25-54 that are frequent spenders at pharmacies (Mastercard data)
Results
- 968k
- Impressions
- 6.4K
- Clicks
- 0.66%
- CTR
- 2.72%
- Ad size with the highest CTR – 320x480
-
82,808
Exposed unique visits
92% Overall store visit uplift
10.4% Overall iFTR
$0.16 Cost per visit
