Travel company

Brand challenge

  • Drive awareness of travel services 
  • Drive CTR

Highlights

6,637,213
Impressions
0.40%
CTR

Solution

Audience Explorer: using Blis’ new audience discovery tool to locate couples, families and those who travel to work via public transport.

Targeting strategy: the campaign ran in three bursts: May half term, June-July (Thurs-Sun) and July-Aug (school summer holidays). Each burst targeted couples and families split out by web, Android and iOS targeting.

Results

The audience targeting was very impactful in terms of driving both brand awareness and click engagement. Through a triple burst targeting strategy, the campaign reached over 1.1 million unique users. We saw an increase in CTR over time and an above benchmark result overall attributed to ad exposure.

0.27%
CTR (0.30% benchmark)
26719
Clicks
6,637,213 Impressions
1,167,687% Devices tracked
5.7 Frequency

Relevant case studies:

Hasbro Christmas campaign
3 min read time
MaxFactor – Coty & Publicis Groupe
3 min read time
Travel company
1 min read time
Plant-based meat alternative
1.5 min read time
Wine brand
2 min read time
Multivitamin brand
2 min read time

Start reaching all your relevant audiences today

We're hiring!

X
X
Scroll to Top

Thanks for subscribing.

Blis Insights and solutions

You will soon receive our
latest news & insights

In the meantime, please check out the latest insights from Blis here

or read about our offerings  here