- Drive awareness of travel services
- Drive CTR
Audience Explorer: using Blis’ new audience discovery tool to locate couples, families and those who travel to work via public transport.
Targeting strategy: the campaign ran in three bursts: May half term, June-July (Thurs-Sun) and July-Aug (school summer holidays). Each burst targeted couples and families split out by web, Android and iOS targeting.
The audience targeting was very impactful in terms of driving both brand awareness and click engagement. Through a triple burst targeting strategy, the campaign reached over 1.1 million unique users. We saw an increase in CTR over time and an above benchmark result overall attributed to ad exposure.
- CTR (0.30% benchmark)
1,167,687% Devices tracked