Hasbro wanted to build awareness and consideration of their board game range among their target audience in a major UK chain of toy stores, Smyths Toys, over the festive period.
Blis utilised Audience Explorer to build and dynamically activate the key audiences below:
- Targeting an audience of high spenders in toy shops using Mastercard data
- 20” and 6” awareness and conversion video formats
- KPI was reach and awareness
- The CTR was above category benchmark.
- Video completes were most frequent on Saturdays between 8-9am.
- The best-performing creative for VCR was the 20” conversion format.
- A 6” conversion video for a board game saw the highest completion rate overall.
- CTR (0.3% benchmark)
- Unique devices tracked
63% VCR (50%-60% benchmark)
1.9m Video starts
266k Unique devices