Hasbro Christmas campaign

Brand challenge

Hasbro wanted to build awareness and consideration of their board game range among their target audience in a major UK chain of toy stores, Smyths Toys, over the festive period.

Highlights

1.9m
Video starts

Solution

Blis utilised Audience Explorer to build and dynamically activate the key audiences below:

  • Targeting an audience of high spenders in toy shops using Mastercard data

  • 20” and 6” awareness and conversion video formats

  • KPI was reach and awareness

Results

  • The CTR was above category benchmark.
  • Video completes were most frequent on Saturdays between 8-9am.
  • The best-performing creative for VCR was the 20” conversion format.
  • A 6” conversion video for a board game saw the highest completion rate overall.
0.32%
CTR (0.3% benchmark)
422.515
Unique devices tracked
63% VCR (50%-60% benchmark)
1.9m Video starts
266k Unique devices

Relevant case studies:

Hasbro Christmas campaign
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