Hasbro wanted to build awareness and consideration of their board game range among their target audience in a major UK chain of toy stores, Smyths Toys, over the festive period.
Highlights
1.9m Video starts
Solution
Blis utilised Audience Explorer to build and dynamically activate the key audiences below:
Targeting an audience of high spenders in toy shops using Mastercard data
20” and 6” awareness and conversion video formats
KPI was reach and awareness
Results
The CTR was above category benchmark.
Video completes were most frequent on Saturdays between 8-9am.
The best-performing creative for VCR was the 20” conversion format.
A 6” conversion video for a board game saw the highest completion rate overall.
0.32%
CTR (0.3% benchmark)
422.515
Unique devices tracked
63% VCR (50%-60% benchmark)1.9m Video starts
266k Unique devices