By structuring all our audience data around geo, we create a robust dataset that can be analyzed, combined, and activated across various channels. Blis leverages two decades of experience with location data to lead in this area. Our advanced tech stack, built on geo data, and partnerships with premium data providers ensure we deliver precise, actionable insights.

Blis’s first-party movement data offers real-world intelligence on where audiences go and what they do, providing a powerful foundation for building targetable audiences. Importantly, geo data does not rely on cookies or IDs. It uses geography, not identity, as the core element in advertising, making it a privacy-compliant and effective solution for today’s digital marketing landscape.