Movement & Money uncovers the signals that matter most by analysing two of the most powerful behavioural insights available today: where people go and how they spend.
Download the report to discover:
- The real-world behaviours that most strongly correlate with ad performance
- How combining movement data with transactional insights unlocks new targeting precision
- Which audience signals best predict engagement, conversion, and long-term impact
- Practical strategies to optimise your media plan using real consumer behaviour
Why it matters:
In a privacy-first, post-cookie world, relying on intent alone isn’t enough. By understanding where your audience is – and what they’re doing with their money – you can build campaigns that show up at the right time,
in the right place, with measurable results.
Who is this report for?
This report is built for media planners, buyers, and strategists – whether you’re on the brand side or in an agency. If you’re responsible for targeting strategy, performance, or campaign planning, you’ll find practical insights here to level up your approach.
What makes this report different from other industry research?
Movement & Money goes beyond theory – it combines survey data with real-world consumer behaviour, including geo-location insights and anonymised spend data. It also highlights sector-specific findings, helping you apply insights directly to your vertical.
How was the research conducted?
This report includes:
- 400 advertising decision-makers surveyed across the UK and US
- 2,000 consumers surveyed in the same markets
All research was conducted via online survey in November 2024, with results accurate to ±4.9% (marketers) and ±2.2% (consumers) at 95% confidence.
What kind of data does Blis use?
Blis combines anonymised, aggregated geo-location data with transactional spend data from trusted partners like Mastercard. We do not use personally identifiable information, and all data is handled in compliance with global privacy regulations.
What’s the key takeaway from the report?
Combining geo-location and spend data creates a more powerful, privacy-safe way to identify, understand, and engage high-intent audiences, especially as third-party cookies are phased out.
Is this relevant if I already use programmatic or performance media?
Yes – especially so. This report will help you improve targeting precision, reduce media waste, and identify new high-value segments based on real behaviour, not assumptions.
Can I share the report with my team or clients?
Absolutely. We encourage media teams, strategists, and client leads to use the insights as part of campaign planning, audience strategy, and performance optimisation conversations.
How will my data be used if I download the report?
By downloading the report, you may hear from a member of our team who can offer additional insights or support. We respect your inbox - no spam, just relevant follow-up if it’s useful to you.