Why carrier data is the future of audience strategy
What this means for advertisers
- Rebuild targeting accuracy
- Reduce fragmentation
- Activate better behavioral intelligence across channels
Download the report
Marketers are confident, but cracks are showing
Marketers are confident,
but cracks are showing
54%
of US marketers cite data accuracy or representativeness as a leading obstacle to audience targeting. Accuracy ranks ahead of fragmentation, privacy and scale.
67%
say their audience datasets are built on siloed signals, leaving a fragmented view of the customer journey.
71%
agree the industry is moving away from cookies and traditional IDs. The shift is already underway.
Survey conducted by Sapio Research for Blis among 200 US marketers
Survey conducted by Sapio Research for Blis among 200 US marketers
None of this is the problem. It’s a source-data
problem – and it’s fixable.
None of this is the problem.
It’s a source-data
problem – and it’s fixable.
What’s broken, and what fixes it
Your lookalikes inherit your blind spots
76% agree the quality of lookalike or modeled audiences depends heavily on the source data used to build them.
You're paying twice for the same reach
Channel-specific strategies keep reaching the same visible users, while incremental audiences outside traditional pools stay untouched.
One signal that connects the journey
70%
of marketers familiar with carrier data rate it highly valuable.
Inside the report: the five-stage playbook for putting it to work.
One signal that connects the journey
70% of marketers familiar with carrier data rate it highly valuable.
What, carrier data actually is
The apps
people use
Usage patterns reflect
high-intent interests
and habits.
The categories they engage with
And how frequently those behaviors repeat.
Where they actually go
Physical movement is a clear signal of who someone is.
How the two connect
Digital activity linked to real-world context, not inferred from it.
What, carrier data actually is
STOP rebuilding the journey
from missing pieces
Get the full report and see how marketers can move beyond fragmented signals to build more accurate, durable, and connected audience strategies across channels.
REAL RESULTS. REAL PERFORMANCE.
15% increased revenue
See how brands like Trace Minerals are turning audience intelligence into measurable outcomes – including a 15% lift in average sales per household.
Campaign results powered by Blis and T-Mobile carrier insights.
STOP rebuilding the journey
from missing pieces
Get the full report and see how marketers can move beyond fragmented signals to build more accurate,
durable, and connected audience strategies across channels.
REAL RESULTS. REAL PERFORMANCE.
15%
increased revenue
See how brands like Trace Minerals are turning audience intelligence into measurable outcomes – including a 15% lift in average sales per household.
Campaign results powered by Blis and T-Mobile carrier insights.