…with audiences via these digital channels, but effective targeting relies on a comprehensive, and privacy-compliant understanding of audiences first and foremost. As consumers are increasingly spread across different platforms and…
…cent. This should come as no surprise and as a result, we are increasingly seeing advertisers rolling their audio and video advertising approaches into one to create a unified AV…
…for a world without third-party cookies, it is important we all still work aggressively on those alternatives to create a transparent and privacy-compliant ecosystem. Michael Nevins, CMO, Smart AdServer Retain…
…Lina Adelt, Communications and Marketing Manager at A Million Ads “The latest AA/WARC Expenditure Report tells a positive story for the advertising industry as we move through 2021. Advertisers should…
…reaction from across the industry, including Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis. Sarah Baumann, Managing Director at Vayner Media: “Marketers and agencies alike will be…
…and are still fighting for human rights, for women’s rights and those who encourage others to do the same. We have come a long way as a society and we…
…across the adtech ecosystem, as Mike Campbell, Director, Adtech for agencies and brands at Xandr highlights: “The Covid-19 pandemic has led to an acceleration towards programmatic in the advertising industry….
…they do, is a better indicator of intent than any other form of data. And some partners, like Blis, will continue to invest in highly accurate, consented, first-party location data….
…in Forbes showed that instead of stocking up on new clothes, uniforms and notebooks, spending will increase on tech gear like tablets, computers and phones. Using grocery shopping as a…
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