…will need to make their media budgets work harder, particularly in sectors that were forced to close, namely retail, entertainment, and hospitality. By the same token, however, online environments will…
…willing to spend, whereas online, people tend to be more aspirational. For example, for people who initially visit Ford dealerships, Blis’ research shows that Mazda – an affordable car brand…
…mind. Our goal is to address our customers’ evolving needs for comfort, convenience, and personalization through increased community engagement, as well as to create a seamless digital experience for them,”…
…in the game. Companies like Lively, a newer lingerie company, are entering real-world retail with an advantage, however. Starting a company online with an avid following of customers who are…
…found is that the most successful brands are combining offline and online data, including location-based data, to create a seamless experience for customers between digital platforms and physical stores. The…
…movement data can provide, with consumer data such as car and home ownership, household income and lifestyles, as well as demographic and socio-economic factors. Additionally, it incorporates online behaviours, including…
…market sector and this has led to significant shifts in terms of the way people work, communicate, consume media, entertain and, in particular, how they shop and purchase goods. The…
…years, the retail giant purchased e-commerce company Jet.com and online fashion brand Bonobos, signaling an important shift into online retail while maintaining a strong physical presence. Meanwhile, Amazon made moves…
…in-store than online. Nick Ballard, Managing Director, Blis Australia and New Zealand, said that we’ve long heard Australian retail is doomed with the rise of Australia’s e-commerce market, but rather…
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