…To succeed in the coming months, app advertisers will need to work with trusted partners that can compare, combine and enrich different data sources to get a complete performance view…
…shoppers plan to buy, 57.7% will do the most of their holiday shopping online. There’s good news for traditional retailers, though–nearly 40% of shoppers will head in-store to buy gifts,…
The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy…
Read the original article on Mobile Marketing here: Elizabeth Brennan, Head of Advertiser Strategy, Permutive: “The latest IPA Bellwether report paints a positive picture of the recovery of the industry….
…buying a car. Blis’ State of the Nation: Auto report shows that to understand which competitor brands most closely satisfy their own customers’ needs, marketers need to incorporate both offline…
…to understand customer expectations and be able to merge these offline and online experiences together – after all, customers who research online before coming in stores tend to spend more…
…Our personal time is at a premium and we now tend to research purchases online using our mobile device, often guided by targeted advertising, or we buy online and then…
…stores and branding to span both online and offline environments. Much of the integration of online and offline experiences are driven by the implementation of digital and other in-store technologies…
…Retail Story: Evolving Shopper Behavior in EMEA” sembra indicare che i consumatori italiani sono disposti ad acquistare sia online che offline. Grazie a un’intervista a 4.681 consumatori in questi paesi,…
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