…To succeed in the coming months, app advertisers will need to work with trusted partners that can compare, combine and enrich different data sources to get a complete performance view…
Read the original article on Mobile Marketing here: Elizabeth Brennan, Head of Advertiser Strategy, Permutive: “The latest IPA Bellwether report paints a positive picture of the recovery of the industry….
…shoppers plan to buy, 57.7% will do the most of their holiday shopping online. There’s good news for traditional retailers, though–nearly 40% of shoppers will head in-store to buy gifts,…
The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy…
…buying a car. Blis’ State of the Nation: Auto report shows that to understand which competitor brands most closely satisfy their own customers’ needs, marketers need to incorporate both offline…
…the report, we’ve gathered comment from a collection of Bluestripe Communications (owned by Bluestripe Group, owner of NDA) clients and other industry executives. Duncan Chater, Head of Sales, Europe, Bloomberg…
…its product suite. The new product combines Blis’ valuable and accurate location data with customer characteristics and online behaviours. It gives the world’s biggest brands a powerful tool to find,…
…to understand customer expectations and be able to merge these offline and online experiences together – after all, customers who research online before coming in stores tend to spend more…
…Our personal time is at a premium and we now tend to research purchases online using our mobile device, often guided by targeted advertising, or we buy online and then…
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