…To succeed in the coming months, app advertisers will need to work with trusted partners that can compare, combine and enrich different data sources to get a complete performance view…
…shoppers plan to buy, 57.7% will do the most of their holiday shopping online. There’s good news for traditional retailers, though–nearly 40% of shoppers will head in-store to buy gifts,…
The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy…
…to understand customer expectations and be able to merge these offline and online experiences together – after all, customers who research online before coming in stores tend to spend more…
…continue to invest in quality digital partners to ensure they are communicating with consumers in a positive way if they are to see conversion rates come to fruition.” Shumel Lais,…
There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make…
…the industry, according to the National Retail Federation’s annual survey — is undergoing significant change. E-commerce, of course, is playing an ever-greater role in how consumers shop, whether they’re buying…
…in the game. Companies like Lively, a newer lingerie company, are entering real-world retail with an advantage, however. Starting a company online with an avid following of customers who are…
…Our personal time is at a premium and we now tend to research purchases online using our mobile device, often guided by targeted advertising, or we buy online and then…
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