…will need to make their media budgets work harder, particularly in sectors that were forced to close, namely retail, entertainment, and hospitality. By the same token, however, online environments will…
…more cookieless today than it is cookie-based. Safari, Firefox, mobile in-app, and CTV all operate without cookies. Marketers need omnichannel, neutral, people-based addressability and they want to buy on that…
…willing to spend, whereas online, people tend to be more aspirational. For example, for people who initially visit Ford dealerships, Blis’ research shows that Mazda – an affordable car brand…
…the report, we’ve gathered comment from a collection of Bluestripe Communications (owned by Bluestripe Group, owner of NDA) clients and other industry executives. Duncan Chater, Head of Sales, Europe, Bloomberg…
…movement data can provide, with consumer data such as car and home ownership, household income and lifestyles, as well as demographic and socio-economic factors. Additionally, it incorporates online behaviours, including…
…mind. Our goal is to address our customers’ evolving needs for comfort, convenience, and personalization through increased community engagement, as well as to create a seamless digital experience for them,”…
…in the game. Companies like Lively, a newer lingerie company, are entering real-world retail with an advantage, however. Starting a company online with an avid following of customers who are…
…found is that the most successful brands are combining offline and online data, including location-based data, to create a seamless experience for customers between digital platforms and physical stores. The…
…market sector and this has led to significant shifts in terms of the way people work, communicate, consume media, entertain and, in particular, how they shop and purchase goods. The…
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