…point towards a positive step change for the industry coming soon. “To thrive going forwards, marketers need to remain agile in their approach, accounting for those aspects of life that…
…the right measurement tools in place will they reap the rewards.” Ben Walmsley, Commercial Director, Publishing, News UK: “It is heartening to see marketing budgets increasing for the first time…
…targeting, to prepare for the influx of pent up demand from consumers post-Covid. For companies looking to expand their offerings or embrace digital for the first time as budgets recover,…
…make for great reading for the UK’s advertising industry, with a very strong outlook projected for the rest of the year and into 2022. Media owners across the country will…
…industry prepares for further data deprecation if we are to meet the strong growth forecast for ad spend in 2022.” Sally Laycock, CEO at Incubeta UK: “It’s fantastic to see…
…on the marketing side, and always led by the challenge of understanding complex concepts and making them simple and compelling for audiences to understand. – Diane Perlman EJ Owens: Listen…
…is the right move for the industry. Many would say it’s been a long time coming and why has it taken so long anyway? How will ‘we humans’ react to…
…for all businesses. Below are some predictions for the remainder of 2020 and moving into 2021: We won’t see a V-shaped recovery: While we are currently seeing an uptick, brands…
…explained how they’ve seen a positive return to market from brands as the UK opens up. Commenting on how digital and OOH are growing back stronger together, he said: “Reach…
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