…with audiences via these digital channels, but effective targeting relies on a comprehensive, and privacy-compliant understanding of audiences first and foremost. As consumers are increasingly spread across different platforms and…
…cent. This should come as no surprise and as a result, we are increasingly seeing advertisers rolling their audio and video advertising approaches into one to create a unified AV…
…previous quarter, an area where technologies such as AI are having a significant impact. These tools can confer additional certainty for marketers through the creation of custom metrics that enable…
…Lina Adelt, Communications and Marketing Manager at A Million Ads “The latest AA/WARC Expenditure Report tells a positive story for the advertising industry as we move through 2021. Advertisers should…
…and are still fighting for human rights, for women’s rights and those who encourage others to do the same. We have come a long way as a society and we…
…across the market, however location data as a means to understand real human behaviour is as strong as it ever was. What people actually do, not just what they say…
…daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as…
…is a noticeable lack of uniformity for how certain areas are affected more than others. While we mostly look at case numbers at a national level, governments and local authorities…
…of a newly mobile audience, marketers will need to develop a unified approach to campaigns and utilise their data-driven capabilities to engage, interact and connect across multiple channels and devices.”…
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