…To succeed in the coming months, app advertisers will need to work with trusted partners that can compare, combine and enrich different data sources to get a complete performance view…
…shoppers plan to buy, 57.7% will do the most of their holiday shopping online. There’s good news for traditional retailers, though–nearly 40% of shoppers will head in-store to buy gifts,…
The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy…
…much more engaging and personalised to its target audience. “Research we recently conducted has also shown that 55 per cent of UK consumers are more likely to buy a product…
…– is the next most visited car dealership. Compare this with online data, which finds that for people who initially search for Ford cars online, BMW – a luxury car…
…to understand customer expectations and be able to merge these offline and online experiences together – after all, customers who research online before coming in stores tend to spend more…
…Our personal time is at a premium and we now tend to research purchases online using our mobile device, often guided by targeted advertising, or we buy online and then…
…stores and branding to span both online and offline environments. Much of the integration of online and offline experiences are driven by the implementation of digital and other in-store technologies…
…Blis ha ricavato alcune lezioni preziose che i negozi tradizionali possono imparare dai negozi online (e viceversa) e ha dato la possibilità di comprendere alcune differenze chiave tra i vari…
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