…with audiences via these digital channels, but effective targeting relies on a comprehensive, and privacy-compliant understanding of audiences first and foremost. As consumers are increasingly spread across different platforms and…
…cent. This should come as no surprise and as a result, we are increasingly seeing advertisers rolling their audio and video advertising approaches into one to create a unified AV…
…indicating they’ll shop at thriving, traditional, “generalist” retailers like Amazon, Walmart, and Target, but also mall retailers and local mom-and-pop shops. While headlines often proclaim the impending death of retail,…
…use of location data, specifically, marketers can observe real-time behavior to best engage and persuade consumers. The more you know about who your audience is, where they’ve been, and what…
…to search for affordable brands online. But in reality, a much higher percentage actually visit affordable brand dealerships, with Honda and VW (affordable brands) coming close behind Audi and Volvo…
…Lina Adelt, Communications and Marketing Manager at A Million Ads “The latest AA/WARC Expenditure Report tells a positive story for the advertising industry as we move through 2021. Advertisers should…
…movement data can provide, with consumer data such as car and home ownership, household income and lifestyles, as well as demographic and socio-economic factors. Additionally, it incorporates online behaviours, including…
…mind. Our goal is to address our customers’ evolving needs for comfort, convenience, and personalization through increased community engagement, as well as to create a seamless digital experience for them,”…
…available, including location data, that algorithms can analyse and learn from, drive rapid and effective results when these technologies are applied. Location data is especially suitable as humans tend to…
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