…will need to make their media budgets work harder, particularly in sectors that were forced to close, namely retail, entertainment, and hospitality. By the same token, however, online environments will…
…shoppers plan to buy, 57.7% will do the most of their holiday shopping online. There’s good news for traditional retailers, though–nearly 40% of shoppers will head in-store to buy gifts,…
The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy…
…more cookieless today than it is cookie-based. Safari, Firefox, mobile in-app, and CTV all operate without cookies. Marketers need omnichannel, neutral, people-based addressability and they want to buy on that…
…willing to spend, whereas online, people tend to be more aspirational. For example, for people who initially visit Ford dealerships, Blis’ research shows that Mazda – an affordable car brand…
…mind. Our goal is to address our customers’ evolving needs for comfort, convenience, and personalization through increased community engagement, as well as to create a seamless digital experience for them,”…
…market sector and this has led to significant shifts in terms of the way people work, communicate, consume media, entertain and, in particular, how they shop and purchase goods. The…
…found is that the most successful brands are combining offline and online data, including location-based data, to create a seamless experience for customers between digital platforms and physical stores. The…
…including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency to reach over a billion mobile devices a year. To learn more, visit blis.com….
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