Dunkin’ kicks off Halloween costume contest on Instagram
…a grand prize of $1,000 and a year of free coffee to one winner, and will select weekly winners of $100 gift cards over the next two weeks leading up…
AA/WARC expenditure report Q4 2020: industry reaction
…continue into 2022 when the market grows a further 7.2% to hit a record yearly expenditure of £29 billion. To get an insight into how the wider industry feels about…
IPA Bellwether Report – industry reaction
…10 to 20 per cent of the overall budget into data-driven growth programs. This refocus is very much needed to stay ahead of the competition. Between March and August 2020,…
2019 Location Data Predictions: Mobile, Privacy, and Explosive Growth
…shift is here to stay. Location data use will expand Gartner predicts that, by 2022, 30% of customer interactions will be influenced by real-time location analysis (up from 4% in…
Role Models in the Age of the Consumer Data Breach
…month, over 50 million accounts were hacked, even as the social media giant was supposedly improving security. As US Senator Mark Warner noted after the breach, “Today’s disclosure is a…
Can Technology Revolutionise Fashion Retail?
…hits your inbox during prime Sunday evening peak purchasing time. Watch out for a discount offer when your lunchtime quest for 10,000 steps just happens to take you down Oxford…
How Companies Are Using Location Data, in 5 Charts
The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according…
Shopping in the UAE: Retail trends from the Emirates
…an eye-watering 163 floors, the world’s longest zipline, where you can travel at speeds of 90 miles an hour and the world’s biggest and most visited shopping malls. The luxury…
The role of pre-bid in helping to ensure brand safety and viewability
…that will continue to rise to $44 billion by 2022. What’s more, considering the sheer scale and availability of programmatic inventory, it is no surprise that the industry is increasingly…
