Brief: Dunkin’ debuted a Halloween costume contest this week that urges customers to post pictures of their Dunkin’-inspired outfits on Instagram with the hashtag #DunkinDressUpContest. The coffee chain will award…
…#AW18handbag post from an Instagram star at a catwalk show, then engaged with an ad for a handbag brand on your phone, savvy brands can personalise the marketing email that…
…adequate security measures.” And yet, Facebook continues to push the boundaries of permission and trust. A recent report in TechCrunch reveals that: Instagram has been spotted prototyping a new privacy…
…and marketers have migrated their strategies towards a more sustainable set of technologies. “Today, marketers want to reach consumers based on authenticated identity attributes — supplied actively and with permission…
season – and an even bigger return season
…the mobile advertising mix. In other words, even Old Navy shoppers may share Gucci and Prada items on Instagram and Pinterest. Look at where people go, not just what they…
…our mobile devices — also known as “micro-moments” — we make lots of little decisions about what we want to know, see or buy. That means brands that want to…
…it is a mistake to rely solely on these curated versions of consumers presented online. “Someone sitting in a McDonald’s might Instagram the healthy salad they ordered, while tucking into…
…real world. We may post a picture of a beautiful salad on Instagram and omit the side of fries that we tucked into off camera. Without context, information is arbitrary…
…According to the Real Retail study, consumers admitted that they’re most likely to interact with ads on Facebook (73 percent) and Instagram (58 percent). It makes good sense, then, for…
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