What’s the State of AI in retail today? 17 experts share their insights
…all sizes leverage over 10 years of AI investment together with the expertise on how to best apply AI to their business.” 7. Michelle Bacharach, founder and CEO of FINDMINE…
The changing behaviour series: how brands can harness behaviour change
…need to focus their efforts on localisation. At this stage of the pandemic, how people react is primarily driven by how the pandemic is impacting in their local region. There…
3 Ways Retailers Can Use Mobile for Effective One-to-one Marketing
…of communicating with them directly. How can retailers use mobile insights and capabilities to craft effective, one-to-one messaging? 1. Get personal. Today, consumers want—and expect—ads to speak directly to them….
How to redefine data collection using 5G
…their next shopping cart—59% valued their information as a 10-30% discount off the next purchase. Consumers’ emerging attitude to data, as a leverage for more benefits or discounts, is creating…
Car buying trends: Location data key to converting browsers into buyers
…recommend luxury cars to others and 60% affordable cars. However, 100% of these respondents, in fact, own an affordable car. What’s more, results from the study indicate that using location…
Holiday shopping seasons like never before – how can brands plan?
…the beginning of 2020. If the average rate of recovery continues, we expect to see close to 70% by the end of the year. In terms of consumer sentiment, GWI…
Four in five consumers purchase after doing this
…five say they end up purchasing the advertised product. “Brands looking to succeed in this climate must appeal to today’s shopper by offering a omni-channel experience that uses mobile as…
Retail must connect online and offline
…to work best. Understanding that today’s consumer requires a unique, customizable buying experience, retailers are doing more to offer consumers a more seamless omnichannel solution to shopping. What this survey…
Blis Prospect Targeting helps drive new and lapsed audiences into store and online at scale
…to its product suite . The new product combines Blis’ valuable and accurate location data with customer characteristics and online behaviours. It gives the world’s biggest brands a powerful tool…
