Confidence in the time of COVID-19
…opportunities as they arise. Agility is key in periods of instability, both in terms of operations and communications. As we look ahead to the remainder of 2020 and into 2021…
Lessons in leadership for International Women’s Day 2020
…and are still fighting for human rights, for women’s rights and those who encourage others to do the same. We have come a long way as a society and we…
Holiday shopping seasons like never before – how can brands plan?
…data showed that when looking at an audience of parents with children under 16, that audience is more likely to want normal service to resume than non-parents – perhaps an…
Blis extends partnership with Imply for self-service analytics at scale
…to customers, and increase their campaign ROI. “Blis is both an advertising industry innovator and an analytics leader. They were an early adopter of Imply for self-service analytics at extreme…
Don’t Freak: Here’s why location-powered advertising won’t get lost in the current cookie storm
…they say they do, is a better indicator of intent than any other form of data. And some partners, like Blis, will continue to invest in highly accurate, consented, first-party…
Ready for a break? Find out what the Bank Holiday season has in store.
…coach. Berlin, Barcelona, Dublin and Amsterdam rounded out the top 5 destinations for both sets of travellers, demonstrating that the demand for these cities is frequently shaped by the availability…
The changing behaviour series: eating out to help out
…of their ability to tap into a broader range of consumption occasions, from breakfast, lunch and dinner to ad hoc meal times. However, for those QSR chains with a heavier…
The changing behaviour series: a retail reckoning
November 2020 will be remembered by many as a month of countdowns and waiting. The US election results were, and still are, a tense affair, Brexit negotiations are teetering towards…
Buyers.json And DemandChain Object Now Available For Public Comment; White Ops Becomes Human
…inventory channels such as Facebook In-Stream Reserve, per Adweek. DoubleVerify measures digital media quality and performance across mobile, desktop and video, including the walled gardens of Facebook, YouTube, Twitter, and…
